The DynaMedia engine used by EMD controls the digital distribution, financial disbursements, and anti-piracy control associated with media display and delivery.
The DynaMedia Engine performs media delivery and management of audio and video clips for branded portals. The engine performs all the primary functions of the portal, including controlling what media is displayed, managing purchases, and managing payouts to webmaster affiliates and intellectual property owners.
The engine utilizes Cross Portal Distribution Technology named "PortalTalk.™" This technology allows information and media to be distributed across all the sites and portals in the EMD network. Branded portals can display media produced by intellectual property owners, while each portal has full control of whether their content is displayed by other portals. The Engine prioritizes the portal's media to the top of all displays, such as featured artists and search results. By making more content available, portal owners are creating a "one-stop shop," increasing the possibility that the consumer will return to their portal and purchase additional media. PortalTalk™ also manages what content should not be displayed. For example, a music label specializing in religious music such as Christian Rock would likely not wish to have "Hip Hop" music available from their portal.
The DynaMedia Engine will track from which portal media is purchased, and will manage the appropriate payouts for that media. Internet users have come to expect a rich feature set in web applications. The current planned feature set includes media delivery mechanisms, file format conversion abilities, media review and rating systems, discussion forums, free sample files, picture hosting, playlist sharing, credit building for referrals, event listings, flash players for music playback with embedded "buy now" functionality, personalized page creation for self promotion, and portal creation with an extensive affiliate program. Free services will promote traffic, customer loyalty, and community involvement amongst users of similar interests.
